Color

#00007F

The hexcode #00007F is also referred to as "Navy Blue". By itself, it is commonly associated with steady (94.2% match), urban (93.9% match), and modest (93.3% match). When Navy Blue is combined with White, it relates to the terms bold and smart. When joined with Black, it becomes more related to the term steady. When Navy Blue is added to Maximum Red, it shares association with the terms vibrance and smart. When paired with its complementary color #7F8000, a less saturated variant of the shade "Olive", it shares connection with the terms agile or light. However, when we analyze the color next to its other triadic colors, #7F0000 (a shade of "Maroon") and #007F00 (a shade of "Office Green"), the resulting palette becomes cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of evil and wrong.