Color

#0011C7

The hexcode #0011C7 is a darker and cooler variant of the shade "Medium Blue". By itself, it is commonly associated with urban (94.7% match), steady (94.6% match), and blue raspberry (91.9% match). When Medium Blue is combined with White, it relates to the terms bold and smart. When joined with Cosmic Cobalt, it becomes more related to the term urban. When Medium Blue is added to Black, it shares association with the terms urban and steady. When paired with its complementary color #C7B600, a darker, cooler, and less saturated variant of the shade "Neon Gold", it shares connection with the terms urban or steady. However, when we analyze the color next to its other triadic colors, #C60010 (a shade of "Lava") and #10C600 (a shade of "Lime Green"), the resulting palette becomes cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of flashy and expressive.