Color

#0040FF

The hexcode #0040FF is a cooler variant of the shade "Electric Ultramarine". By itself, it is commonly associated with urban (93.8% match), steady (92.5% match), and blue raspberry (92.4% match). When Electric Ultramarine is combined with Pigment Red, it relates to the terms robust and happy. When joined with White, it becomes more related to the term smart. When Electric Ultramarine is added to Cosmic Cobalt, it shares association with the terms urban and peaceful. When paired with its complementary color #FFBF00, a less saturated variant of the shade "Fluorescent Orange", it shares connection with the terms brilliant topaz or peppy. However, when we analyze the color next to its other triadic colors, #FF003F (a shade of "Imperial Red") and #3FFF00 (a shade of "Harlequin"), the resulting palette becomes cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of vivid show and flashy.