Color

#0313C4

The hexcode #0313C4 is a darker, cooler, and less saturated variant of the shade "Medium Blue". By itself, it is commonly associated with urban (95.0% match), steady (94.9% match), and vibrance (91.8% match). When Medium Blue is combined with White, it relates to the terms smart and bold. When joined with Cosmic Cobalt, it becomes more related to the term urban. When Medium Blue is added to Black, it shares association with the terms urban and steady. When paired with its complementary color #C4B403, a darker, cooler, and less saturated variant of the shade "Neon Gold", it shares connection with the terms urban or steady. However, when we analyze the color next to its other triadic colors, #C30213 (a shade of "Venetian Red") and #13C302 (a shade of "Kelly Green"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of flashy and expressive.