Color

#121FB5

The hexcode #121FB5 is a darker, cooler, and less saturated variant of the shade "Medium Blue". By itself, it is commonly associated with urban (95.5% match), steady (95.3% match), and vibrance (95.1% match). When Medium Blue is combined with White, it relates to the terms smart and vibrance. When joined with Maximum Red, it becomes more related to the term dazzle. When Medium Blue is added to Black, it shares association with the terms vibrance and smart. When paired with its complementary color #B5A712, a warmer and less saturated variant of the shade "Pea Green", it shares connection with the terms steady or tropics. However, when we analyze the color next to its other triadic colors, #B4111F (a shade of "Carnelian") and #1FB411 (a shade of "Kelly Green"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of dazzling display and carnival.