Color

#2737E1

The hexcode #2737E1 is a lighter, cooler, and less saturated variant of the shade "Electric Ultramarine". By itself, it is commonly associated with urban (96.0% match), steady (95.1% match), and dazzle (95.1% match). When Electric Ultramarine is combined with Pigment Red, it relates to the terms prevailing and happy. When joined with Black, it becomes more related to the term urban. When Electric Ultramarine is added to White, it shares association with the terms smart and vibrance. When paired with its complementary color #E2D228, a lighter and less saturated variant of the shade "Citrine", it shares connection with the terms animated or different. However, when we analyze the color next to its other triadic colors, #E12737 (a shade of "Alizarin Crimson") and #37E127 (a shade of "Malachite"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of flashy and carnival.