Color

#2B3BEC

The hexcode #2B3BEC is a lighter, cooler, and less saturated variant of the shade "Electric Ultramarine". By itself, it is commonly associated with urban (95.8% match), dazzle (94.7% match), and steady (94.6% match). When Electric Ultramarine is combined with Pigment Red, it relates to the terms happy and robust. When joined with Orange Peel, it becomes more related to the term exciting. When Electric Ultramarine is added to Black, it shares association with the terms urban and smart. When paired with its complementary color #EDDD2C, a darker and less saturated variant of the shade "Dandelion Yellow", it shares connection with the terms exciting or animated. However, when we analyze the color next to its other triadic colors, #EC2B3B (a shade of "Imperial Red") and #3BEC2B (a shade of "Erin"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of flashy and carnival.