Color

#40364F

The hexcode #40364F is a darker, cooler, and less saturated variant of the shade "Old Heliotrope". By itself, it is commonly associated with intellectual (96.9% match), gorgeous (94.2% match), and revolutionary (94.0% match). When Old Heliotrope is combined with Rich Black, it relates to the terms sturdy and aristocratic. When joined with Black, it becomes more related to the term intellectual. When Old Heliotrope is added to Dark Navy Blue, it shares association with the terms sturdy and intellectual. When paired with its complementary color #454F36, a lighter, warmer, and more saturated variant of the shade "Rifle Green", it shares connection with the terms imposing or dignified. However, when we analyze the color next to its other triadic colors, #4E3F35 (a shade of "Dark Lava") and #354E3F (a shade of "Rifle Green"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "casual" to the "elegant" category. Specifically, the new triad is most suggestive of mandate and constructive.