Color

#4040F2

The hexcode #4040F2 is a lighter, cooler, and less saturated variant of the shade "Han Purple". By itself, it is commonly associated with urban (95.4% match), tidy (95.4% match), and dazzle (94.7% match). When Han Purple is combined with Pigment Red, it relates to the terms happy and expressive. When joined with Cosmic Cobalt, it becomes more related to the term urban. When Han Purple is added to Orange Peel, it shares association with the terms exciting and expressive. When paired with its complementary color #F2F240, a less saturated variant of the shade "Maximum Yellow", it shares connection with the terms expressive or exciting. However, when we analyze the color next to its other triadic colors, #F14040 (a shade of "Coral Red") and #40F140 (a shade of "Erin"), the resulting palette becomes softer and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "dandy" category. Specifically, the new triad is most suggestive of flashy and equal.