Color

#723CB4

The hexcode #723CB4 is a lighter and cooler variant of the shade "Rebecca Purple". By itself, it is commonly associated with happy (95.3% match), attraction (93.3% match), and tidy (93.2% match). When Rebecca Purple is combined with Cosmic Cobalt, it relates to the terms alluring and aristocratic. When joined with Marian Blue, it becomes more related to the term provocative. When Rebecca Purple is added to Pigment Red, it shares association with the terms happy and reflex. When paired with its complementary color #7EB43C, a darker, warmer, and more saturated variant of the shade "Mantis", it shares connection with the terms expectations or endurance. However, when we analyze the color next to its other triadic colors, #B3713B (a shade of "Copper") and #3BB371 (a shade of "Medium Sea Green"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "dynamic" to the "dandy" category. Specifically, the new triad is most suggestive of vibrant and affluent.