Color

#72ABE4

The hexcode #72ABE4 is a lighter, warmer, and less saturated variant of the shade "Ruddy Blue". By itself, it is commonly associated with urban (97.6% match), smart (95.3% match), and tidy (94.9% match). When Ruddy Blue is combined with White, it relates to the terms smart and dreamy. When joined with Black, it becomes more related to the term urban. When Ruddy Blue is added to Cosmic Cobalt, it shares association with the terms steady and aristocratic. When paired with its complementary color #E4AB72, a less saturated variant of the shade "Fawn", it shares connection with the terms beach paradise or dreamland. However, when we analyze the color next to its other triadic colors, #E471AA (a shade of "Thulian Pink") and #AAE471 (a shade of "June Bud"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "casual" to the "elegant" category. Specifically, the new triad is most suggestive of active and helpful.