Color

#8A77E8

The hexcode #8A77E8 is a lighter, cooler, and more saturated variant of the shade "Medium Purple". By itself, it is commonly associated with happy (94.6% match), alluring (94.3% match), and bright (94.2% match). When Medium Purple is combined with Midnight Blue, it relates to the terms urban and aristocratic. When joined with Pigment Red, it becomes more related to the term happy. When Medium Purple is added to Rebecca Purple, it shares association with the terms alluring and pretty. When paired with its complementary color #D5E878, a darker, cooler, and less saturated variant of the shade "Key Lime", it shares connection with the terms tidy or radiating. However, when we analyze the color next to its other triadic colors, #E88A77 (a shade of "Middle Red") and #77E88A (a shade of "Light Green"), the resulting palette becomes harder and cooler than the complementary color palette and changes from the color index category of "casual" to the "elegant" category. Specifically, the new triad is most suggestive of amusing and imaginative.