Color

#9470DB

The hexcode #9470DB is also referred to as "Medium Purple". By itself, it is commonly associated with happy (94.8% match), bright (94.0% match), and attraction (93.8% match). When Medium Purple is combined with Midnight Blue, it relates to the terms aristocratic and alluring. When joined with Byzantine, it becomes more related to the term entertaining. When Medium Purple is added to Black, it shares association with the terms happy and bright. When paired with its complementary color #B8DB70, a lighter, cooler, and more saturated variant of the shade "June Bud", it shares connection with the terms effective or coherent. However, when we analyze the color next to its other triadic colors, #DB9370 (a shade of "Pale Copper") and #70DB93 (a shade of "Ufo Green"), the resulting palette becomes cooler than the complementary color palette and changes from the color index category of "casual" to the "elegant" category. Specifically, the new triad is most suggestive of flaky and luck.