Color

#FF0040

The hexcode #FF0040 is a darker, cooler, and more saturated variant of the shade "Imperial Red". By itself, it is commonly associated with victory (95.0% match), bold (94.8% match), and striking (94.3% match). When Imperial Red is combined with White, it relates to the terms smart and peppermint. When joined with Black, it becomes more related to the term victory. When Imperial Red is added to Smoky Black, it shares association with the terms victory and prevailing. When paired with its complementary color #00FFBF, a darker, cooler, and less saturated variant of the shade "Aquamarine", it shares connection with the terms sour or happy. However, when we analyze the color next to its other triadic colors, #3FFF00 (a shade of "Harlequin") and #003FFF (a shade of "Electric Ultramarine"), the resulting palette becomes warmer than the complementary color palette and changes from the color index category of "dynamic" to the "classic" category. Specifically, the new triad is most suggestive of vivid show and flashy.